Ferran López

Artist Berndnaut Smilde carefully controls the humidity and temperature in galleries to bring real clouds into being for a few minutes. Amazingly beauty.

Making-off video:

http://www.noordhollandsdagblad.nl/stadstreek/enkhuizen-westfriesland/article...

I still doubt if the voices were recorded live, but awkward and fun anyway.

What a simple and clever idea for retail activation by Puma. The faster you buy, the less you pay.

Thanks to Jose Luis Mairal for the link.

A new visual delicatessen. Again, who will be the first to copy it?

By the Splice Boys.

House of The Rising Sun played on Steve Caton's and Eric Goodchild's Musical Tesla Coils.

A Tesla Coil is a special type of transformer invented by Nikola Tesla that is able to generating extremely large voltages using a phenomenon known as electrical resonance. Each coil in this video is capable of generating a 13 foot spark. This equates to about 500,000 volts of electricity.

By modulating the number of sparks that emit from the coil each second, different tones can be produced by the coils.

Prague-based projection mapping collective Macula have turned a Baroque church into a virtual music instrument that can be played with laser pointers.

The surface of the interior of the Olomouc Baroque chapel in the Czech Republic was mapped, with parts of the architecture becoming triggers for different sounds and visual effects.

The piece -- called Archifon I -- allows up to 10 visitors to interact with the mapped surface of the deconsecrated church. In addition to triggering sounds, the laser pointers also trigger projected animations, ranging from simply lighting up a particular statue or causing a rainy thunderstorm to accompany a dramatic soundscape.

Nice video via Cesc Vilanova. Who will be the first to copy it?

i fly like paper is an art installation by dawn ng. paper planes comes from a single window and explode in a room.

Late, but worth find via http://curiositykilledhec.com/

http://www.willard-wigan.com

Although I hate the viral videos case-study-alike new fashion, I have to admit the idea is quite good.

When Mercedes wanted to promote its new fuel cell vehicle, instead of placing it squarely in front of everyone, the company decided to make the car invisible.

Thanks to D. Boleas and David Navarro for the link.

Healthy execution for an unhealthy not-really-butter product: Lurpark Lightest Spreadable.

How nice a TV ad can be when it's properly done.

From the guys at W+K London with the voice of Rutger Hauer!!! :O

Thanks to Carles Ribot for the link.

Fashion photographer and filmmaker Jacob Sutton swaps the studio for the slopes of Tignes in the Rhône-Alpes region of south-eastern France, with a luminous after hours short starring Artec pro snowboarder William Hughes.

The electrifying film sees Hughes light up the snow-covered French hills in a bespoke L.E.D.-enveloped suit courtesy of designer and electronics whizz John Spatcher. “I was really drawn to the idea of a lone character made of light surfing through darkness,” says Sutton of his costume choice. “I've always been excited by unusual ways of lighting things, so it seemed like an exciting idea to make the subject of the film the only light source.”

Sutton, who has created work for the likes of Hermès, Burberry and The New York Times, spent three nights on a skidoo with his trusty Red Epic camera at temperatures of -25C to snap Hughes carving effortlessly through the deep snow, even enlisting his own father to help maintain the temperamental suit throughout the demanding shoot.

Via R/GA Facebook profile.

Via Adverblog

A nice packaging from Vitamins Design.

Most phones come with flimsy manuals with complicated language and jargon. These books, which can live on a bookshelf actually contain the phone.

Each page reveals the elements of the phone in the right order, helping the user to set up the sim card, the battery and even slide the case onto the phone.

http://www.vitaminsdesign.com