I’m a Freelance Creative Director that makes modern brand stories from highly conversational and participative angles.

I love creating work that inspires and drives change for people, clients and the industry.

Along the way, I’ve been lucky to pick up some nice awards, including 2 Grand Prix at Cannes Lions.

I live in London. I work anywhere.

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EXPERIENCE

FREELANCE CREATIVE DIRECTOR

2014 - Present
London & Amsterdam

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Showing only collaborations above 6 months long.
Visit my Linkedin for more detail.


VCCP

Creative Director — 2013 - 2014
London, United Kingdom


DOUBLEYOU

Creative Director — 2007 - 2011
Barcelona & Madrid, Spain

Copywriter — 2006 - 2007
Barcelona, Spain


DDB & OTHERS

Copywriter — 2002-2006
Barcelona, Spain

 

ABOUT

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When I was 20, my friends and I invested all our savings in rescuing our local volleyball club. It was the recruitment campaign we made for it what in 2005 landed me a job at DoubleYou — Spain’s top digital agency, 2004 Cannes GP winners.

Despite having only a few years experience as a copywriter at DDB Barcelona and other local agencies, DoubleYou were crazy enough to promote me to Creative Director at the early age of 25, and to task me open a new office in Madrid alongside some beloved colleagues, not many years later.

We grew fast up to 30 people, won clients from all over Europe and even got listed amongst the World’s Top 10 digital agencies by Won Report.

Life was too good, so just before turning 30 I decided to make it a bit harder by quitting the agency for the thrill of a gap year.

Following a round the world trip, a personal project with famous feminist porn director Erika Lust and a Creative Director job at VCCP London, I finally established myself as a freelancer in 2014.

What followed are the most challenging and rewarding years of my career. During this time I’ve somehow managed to collaborate regularly with some of the names I’ve always admired: W+K, Poke, Nike, AMV BBDO, The Martin Agency… to name a few.

My joy comes from the people I meet along the way. Learning from them, most of the times; nurturing and inspiring them, a few others.

Also from the work. I’m not talking awards, but those brief moments when you can feel you truly made a difference — in the lives of some marketing managers, at least.

This feeling, along with a restless curiosity about all sorts of creative disciplines, are the reasons why I have been doing this job for 17 years.

Off the record, I’m currently working with some friends on a personal videogames documentary and trying to get better at guitar fingerpicking, so if you’re good at any of these, please drop me a line.

 
 

AWARDS

Cannes Lions:
2 Grand Prix
1 Innovation Lion
4 Gold Lions
6 Silver Lions
6 Bronze Lions
10 Shortlists

Eurobest:
1 Grand Prix
7 Gold
5 Silver
1 Bronze
2 Shortlist

D&AD:
1 Yellow Pencil
2 Graphite Pencil
3 Wooden Pencil

UK Creative Circle:
Best digital campaign

The One Show:
2 Gold
3 Silver
3 Bronze
4 Merit

Clio:
1 Gold
3 Bronze

London International Awards:
1 Grand LIA
5 Gold
1 Silver
1 Bronze

Epica:
1 Grand Prix
3 Gold
1 Silver
1 Bronze

New York Festivals:
1 Silver

Caples Awards:
3 Silver
1 Bronze

Lovie Awards:
1 Silver

El Sol:
4 Silver
4 Bronze
5 Shortlist

Spanish Creative Circle:
1 CdeC de Plata
2 Merit

EFI Awards:
1 Bronze
1 Shortlist

IAB Inspirational Awards:
1 Silver

IMAN:
1 Grand Prix
1 Gold
2 Shortlist

 

 
Ferran is one of those rare people in the business combining strategic and creative excellence with being that guy that everybody likes
— Bas Korsten, ECD & Founder JWT Amsterdam
 
Ferran uniquely balances high ambition with low ego. He’s one of the great creatives who can imagine new, clear ideas in the clouds of possibilities and with incredible rigour and dedication, bring them into the realm of reality.
— Nicolas Roope, ECD & Founder Poke Publicis
 

 
 

SPEAKER
AND JURY

FESTIVAL VOLCAN
Jury — March 2019
Costa Rica

COPA DOMESTIKA
Speaker — March 2019
Costa Rica

BROTHER

Lecturer — Ongoing since 2013
Barcelona, Madrid, Buenos Aires, Montevideo

WEBBY AWARDS
Jury — Ongoing since 2012

LOVIE AWARDS
Jury — Ongoing since 2012

HOALA
Mastership Lecturer
2015 — 2018
Valencia, Spain

FESTIVAL DE PUBLICIDAD DE ANTIGUA
President of the Jury — 2018
Guatemala

RAVENSBOURNE UNIVERSITY
Lecturer — 2019, 2017, 2016
London, UK

SITGES NEXT, FESTIVAL OF INNOVATION
Jury — 2017
Spain

INTERNET ADVERTISING BUREAU FESTIVAL
Speaker — 2016
Chile

THE NEW YORK FESTIVALS
Jury — 2014
USA

BACK TO MINE
Speaker — 2011
Madrid, Spain

BLANC FESTIVAL
Speaker — 2009
Barcelona, Spain

 
 

BRAND EXPERIENCE

Automotive:
Audi, Volkswagen

Alcohol & Beverages:
Heineken, Coca-Cola Company, Dewar’s, Martini, Mahou-San Miguel Group

Banking:
BBVA, ING Bank

Communications:
O2, EE, Vodafone

Energy:
Shell

Fashion & Lifestyle:
Adidas, Nike, Umbro, Reebok

Food & Snacks:
Doritos, Lays/Walkers

Media & Culture:
Radiowolfgang.com, La Casa dels Clàssics

Pets:
Mars Petcare

Tech:
Samsung, LG, Microsoft

Public & Non-profit:
Which?, Save The Children, Attitudes, Barcelona City Council