LAUNCH TRAILER

The caves and the Mediterranean are a constant in Barceló’s art.

Together with director Salvador Sunyer we distilled this universe into a cryptic trailer to build-up expectations amongst art fans and publications.

Our aim was to evoke the journey of discovery the artist experienced when revisiting the book, so we bought some primitive-looking creatures from La Boqueria market in Barcelona and filmed them under a microscopic lense.

Then we found an amazing cave in Girona and filled it with an enigmatic golden light — the title of the volume means ‘Words of Gold’.

THE DOCUMENTARY

Together with director Marc Puig, we travelled to Barcelo’s workshop in Paris to filmed this short documentary piece, which we premiered at Dali’s iconic ‘La Pedrera’ building in Barcelona.

WHY I LIKE IT

The client had a very limited budget, but they offered me freedom to build a team and create the content, the website and the rest of materials that would accompany the launch.

This provided the chance to pull my good friend Eduardo de Felipe (AD) into the project. Together we persuaded some of the most talented upcoming film-makers and photographers from Barcelona to collaborate with us.

As a fan of Miquel Barceló’s art, it was a pleasure and a privilege to witness the making of such a complex artwork.