DORITOS - BABY DRAGON
A BURST OF HEAT WHEN YOU LEAST EXPECT IT
Pepsico's innovations team came up with a new limited edition Doritos flavour and wanted us to make it famous for a global audience of youngsters.
The new Doritos Heatwave provides a yummy BBQ flavour until the chilli microcapsules hidden in the crisps kick you with a burst of heat, when you least expect it.
Just like baby dragons do.
WHY I LIKE IT
This was my first job in the snacks category. It was also my first job with an animatronic involved. A week long shoot in Athens with a top director like Jeff Low was tough, but absolutely worth every second of it.
I was really intrigued to see whether we could get the level of humour and silliness that this snack deserves.
The collection of social assets we created was simply hilarious.
Agency: AMV BBDO
Role: Freelance Creative Director (with Enric Soldevila)
Group Creative Director: Dave Buchanan
Executive Creative Directors: Adrien Rossi, Alex Grieve
Director: Jeff Low